The Jazzy VA Blog

I Landed My First 6 Clients Without a Content Strategy — Here’s How

I Landed My First 6 Clients Without a Content Strategy — Here’s How

The Jazzy VA working at her desk

I Landed My First 6 Clients Without a Content Strategy — Here’s How

May 17, 2025

The Jazzy VA working at her desk

Let’s talk about the fear that almost made me quit before I even got started.

I wanted to work from cute coffee shops, have slow mornings, and finally make money on my terms…
But the moment I thought about showing up online? Posting content? Talking to a camera?? 

Instant panic.

If you’ve ever caught yourself thinking,

  • “What if people I know in real life see my VA page?”
  • “What if I embarrass myself?”
  • “What if I FAIL… publicly?”

Then hi, we’re the same. And I’m here to tell you this: you don’t need a perfect Instagram feed, a website, or even a content strategy to land clients.

Because I sure didn’t.

The Fear That Almost Stopped Me

I told myself all the things:

– “I’m not qualified enough.”
– “I need perfect branding first.”
– “No one will take me seriously until I look like a ‘real’ business.”

But the real truth was that mindset almost kept me from building the freedom-based, aligned business I have now.

I was so scared to be seen. Like, literally, I didn’t even have an Instagram when I started my VA business.

How I Actually Landed My First 6 Clients (No Content Strategy In Sight)

Let’s break it down:

  • First 3 clients? Came from referrals, applying on Indeed, and Upwork. No brand colors. No aesthetic Canva posts. Just showing up and doing the damn thing.
  • Next 3 clients? Straight-up DM outreach. No content, no website – just intentional convos with people who needed help.

It felt super backwards at the time. I kept seeing everyone online preaching “post daily” and “you need a full strategy!” and I was over here like… am I doing this wrong??

But guess what?

It worked.

The Game-Changing Realization

Eventually, I hit a point where I knew I couldn’t hustle forever. Chasing every lead, sending 30 cold messages a day (we’ve outgrown the cold-messaging phase)… it wasn’t sustainable.

So I made the scariest decision:

  • I let myself be seen.
  • I showed up as an expert.
  • I posted (awkward) videos.
  • I shared my story.

And slowly… clients started coming to me.

I realized that building visibility doesn’t mean selling your soul to the algorithm. It means positioning yourself in a way that makes your dream clients think, “Damn, she gets it. I need her.”

Here’s What I Want You to Know

There are so many ways to grow your VA business. You don’t have to do it one way. You don’t have to wait until you’re confident. And you sure as hell don’t need a perfectly aesthetic, color-coordinated grid to make money.

  • Start before you’re ready.
  • Take messy action.
  • Let your mindset catch up after you move.

Now I help other VAs build businesses that feel aligned, sustainable, and full of freedom. Whether you’re hiding behind fear or just unsure of where to start—I’ve been there.

And you don’t have to stay there.

Ready to ditch the fear and actually grow a business that works for you?

Come join me inside one of my Virtual Assistant coaching programs, where we tackle the mindset, the strategies, and the systems that actually move the needle (without the burnout).

THE JAZZY VA

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